Highlighted the importance of sleep health to diverse audiences through tailored content strategies, improving engagement and getting people to have meaningful conversations on the topic of sleep health.

Premidnight showcased Dubai's nightlife by offering personalized experiences and fostering a community around authentic music and stories. The platform matched individuals with events that fit their vibe and music preferences, transforming nightlife into a deeper, more meaningful experience.

Faced with fragmented data and disjointed systems, I managed the integration of ticketing, bookings, video rental and merchandise systems within a WordPress framework. This overhaul bridged gaps, ensuring an improved backstage and front-end experience for both users and admins.

At Kaynouna, we faced the task of developing a brand that could unite music, spirituality, and community into a singular, compelling identity. Our approach involved developing a strategic brand and marketing plan that emphasized the festival’s core values, curated immersive themed events, and established a creative and wellness space.

Elevating the Nissan Juke's profile among the UAE's young urban demographic, this campaign merged influencer marketing with real-world activations, creating a new narrative for the car. Achieving notable digital success and influencing sales of the exclusive Juke R, the campaign demonstrated the power of targeted marketing in a crowded automotive landscape.